Working with the new products for Konnerup & Co. Chocolatiers we also redesigned their popular 50g bars. Use typography as a main visual element is seen more and more and it fits perfectly a task as this. Aiming at getting the consumer to buy more than one bar at a time.
The design is aligned with Konnerup & CO current design that we have done for Konnerup – using the graphic “swung” inspired red by the image of different ingredients mixed in the chocolate bowl.
Using a emerging trend to use typography as a key element in the graphic design. And get inspiration from the retro fashion trend with a modern twist.