Pfizer ChapStick, launched in Australia, Korea and Philippines

Pfizer, ChapStick Lip Kit for Australia

Pfizer, ChapStick Australia offers a range of lip balms that have been uniquely formulated to protect and care for everyone’s lips all year round. Utopia Design has designed these 7 limited editions exclusive tins – for the Australian market. Korea, The Philippines and Canada followed a few months after and ordered a collection too.

The designs are inspired by the fashion trends for Spring/Summer 2012, where the launch took place. Australia is another market than Europe and America so the work needed another look and feel with a touch of humour. We like them very much!

Graphic design inspired by trends

The collection was to be launched in Australia Spring/Summer 2012 and therefore it was mandatory to work with the current trends to be able to attract women in particular. We aimed for a retro inspired look, positive and with a drop of humor.


The tins was made  in China in collaboration with our close business partner who handles production, quality check and shipping. They work with a strict Code of Conduct resting assure that the conditions at the factories are very high.

Utopia has a long experience working with tins, and we use all of it when designing new tins. Working very close with our business partner we always pushing borders to what is possible in tin production.